ORIGINS BY INMOD - A NEW BREED OF MID-CENTURY DESIGN

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ORIGINS BY INMOD - A NEW BREED OF MID-CENTURY DESIGN

Teaneck, NJ - September 29, 2016 - Prominent furniture e-tailer, Inmod (inmod.com) moves mid-century modern design forward with its exclusive Origins Collection. Origins by Inmod is a full reboot of the mid-century genre which offers a fresh perspective on iconic design, is produced with 21st century values with a level of quality and modern sensibility unrivaled in the consumer furniture market.

Origins By Inmod's factory-direct pricing model breaks away from the long-established "you-get-what-you-pay-for" mold, sets a new standard in mass market quality, and offers hundreds of iconic, fully-customizable mid-century mainstays which are crafted from eco-friendly American-harvested woods, European & American leathers, Italian marbles and high-grade metals. Available exclusively through its website, Origins By Inmod caters to residential & commercial clients. Inmod's expansive on-hand inventory of iconic designs are well-stocked in both trendy and classically inspired finishes. Its fully configurable models take personal customization to new heights, and are available in virtually limitless combinations of woods, fabrics, leathers, and frame finishes) and are made to order.

"I've worked with Inmod for many years, and Inmod's designer discount program makes Origins the perfect turn-key mid-century solution for my clients. They love the customization factor, and although some don't have the time to wait, there are plenty of options on-hand, which I can turn around quickly and stage an entire living space on short notice," says NYC area interior designer, Karen Naftaly.

Alongside its all-inclusive mainstays inspired by Jacobsen, Bertoia, Juhl, Wegner, Saarinen et al, Origins offers a growing collection of authentic original pieces by the modern classic designers of today and tomorrow, like Sean Dix and Yvonne Potter. "Origins by Inmod was a nice surprise to review. The quality of the merchandise is excellent, which is what our clients are looking for. They want authenticity in the design mixed with tasteful colors and styles. Especially impressive are the new designers that have been introduced into the line, especially Sean Dix. It is a breath of fresh air to see this designer's take on Mid-Century furnishings," says veteran prop rental industry & design curator Dyann Klein (now President of Newel Rentals).

"What makes Origins a unique breed is its versatility in the marketplace, and its ability to solve a problem shared by both residential & contract consumers. We've seen furniture collections aimed at interior designers and architects, which have been historically cost-prohibitive for mass-market design enthusiasts. We've also seen tons of entry-level mid-century aimed exclusively at the millennial market, which just don't meet the demands for commercial projects," says Inmod Co-Founder, Casey Choron. He adds, "ultimately entry-level design disappoints and fails to provide individuals with the emotional connection they seek with objects of design. This is where we step in."

ABOUT INMOD:
Inmod was founded in 2003 out of a passion for iconic modern design and a bold determination to bring it to the masses. Inmod (http://www.inmod.com), offers thousands of furniture, lighting and décor items to home & contract markets, including Origins By Inmod, it's exclusive collection of fully customizable mid-century inspired designs. Inmod's products have been featured in countless films, commercials, online and printed media publications. Inmod has been recognized for three consecutive years as one of the fastest growing companies in America by INC500|5000, and a top online store by Internet Retailer.

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Contact Info:
Casey Choron
Co-Founder
casey@inmod.com
973-276-0444