Inmod Reinvents Online Shopping with Design Your Own Bedding


EAST RUTHERFORD, NJ (SEPTEMBER 23, 2009) Forget shopping, because at Inmod customers can design their very own bedding collections. Inmod ( was a pioneer behind the technology that enabled customers to design their own products, and after enjoying much success with its design-your-own-pillow application, has now re-launched its custom duvet studio to offer customers a plethora of new choices.

Available exclusively at Inmod, customers can create their own luxury bedding via an easy-to use application. There are over 60 designs to choose from, more than five times more than before, which range from organic and nature-inspired themes, to geometric and damask patterns, to retro influenced designs and pop culture inspired images. As simple as a few clicks of the mouse, customers select one of these designs, one of four premium fabrics, and then an embroidery color for each element of the design. Matching pillows featuring the custom design are also available. Designs can then be previewed in a room setting that is also customizable, enabling users to see how their designs would work in a variety of environments. In a few short weeks, these custom-designed duvets are delivered to the customerís home. It has never been so simple for consumers to have complete creative control over the products they buy, a strategy that has proven successful for Inmod and been eagerly embraced by its customers as the demand for customization continues to grow.

Recent additions to the Inmod Design Studio come in response to its customers desire to play a more active role in selecting products for their homes. Going beyond the common practice offering a few custom items and usually at much higher prices, the Inmod Design Studio allows for mass customization and offers it a price within reach for most customers, with custom duvets starting at under $125.

For Press Inquires, please contact:
Katie Schmeltzer
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