Jaipur Living (formerly Jaipur Rugs) serves as an Atlanta-based supplier of flatweave, natural, transitional and modern rug collections. The company prioritizes the use of bold, vibrant colors, distinct styles and fashion-forward styles in its rugs. As such, Jaipur boasts a global reputation as a leading supplier of rugs that can redefine a room's décor. Jaipur also defines success as part of a continuous process of improvement, quality, sustainability and artistry. It employs a comprehensive product development and assessment process that focus on product conception, design, production and customer delivery to ensure affordability and quality. In addition, Jaipur follows civic and environmental principles that guide its mission to produce visually appealing and long-lasting rugs.